It almost never fails; a poorly attended film that we’ve been trying to promote like crazy suddenly results in ‘OH ARE YOU GOING TO PLAY [X] AGAIN I MISSED IT’ emails after its run ends.
We publish a calendar months ahead of time. We play trailers. We have an info-filled website with the ability to add shows to your own iCal or Google calendar. We tweet, Facebook, and e-newsletter the shit out of our movie promotion. But people sometimes act/feel victimized if we play a film without their noticing.
Is it possible to get messages out in a society flooded with them? Because I feel like I’m going nuts. Communication only works if people are paying attention. And clearly they aren’t.
And we don’t have the ability to beam messages directly into people’s brains.
this message is brought to you by my checking my work email before drinking coffee.